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Lagos · Working worldwide

All work

Adire House

Heritage prints for a new generation

A contemporary textile collection and campaign rooted in Yoruba adire dyeing traditions.

Adire House

Client

Adire House

Sector

Fashion

Year

2025

Services

  • Creative Direction
  • Textile Design

The challenge

Adire House wanted to honour a centuries-old craft while reaching younger, global customers who had never encountered it.

Our approach

  1. 01Worked alongside master dyers to translate hand-resist techniques into 18 digital repeat prints.
  2. 02Developed three colourways for each print, tested on cotton, silk and linen.
  3. 03Directed a campaign shoot in Abeokuta, featuring the artisans behind the craft.

The results

Sold out

First drop in 11 days

2.1M

Campaign impressions

Vogue

Editorial feature

Next project

Northwind Capital

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